Freesat ‘on demand’ update.

Freesat has promised a select family of TV-focussed on-demand services as YouTube joins its Free Time from Freesat platform ahead of 4oD and Demand Five.

YouTube has launched the latest version of its HTML-based app for the big screen, supporting YouTube Leanback smartphone remote control feature, personal logins and adaptive streaming.

It’s part of Free Time from Freesat, the second-generation of Freesat, launched last year, which combines satellite TV with on-demand and catch-up TV over your broadband connection.

Dan Chronnell, Freesat’s director of product development, said the quick launch of YouTube’s app has validated their choice to use the familiar web technology of HTML instead of others like Flash or MHEG.

“This is the first deployment of YouTube’s latest HTML app in Western Europe on a TV service,” Chronell added. “We were able to get it up and running in weeks, rather than months, with very little disruption to the platform.

“HTML is becoming the platform of choice for broadcasters and other partners to do stuff across multiple territories and markets.”

Freesat is now tackling the final technical hurdles of adding 4oD and Demand Five alongside BBC iPlayer, ITV Player, and the new arrival.

“We see those as a really big value adds that will strengthen our service, and they are not far away,” said Dan. “There’s a combination of technical factors that we are going through.”

www.ashfordvision.co.uk